“I’ve long been fascinated by the quiet intensity of family dynamics. The long-lasting traces of conflict rarely arrive in grand gestures or dramatic ruptures, but build over time – through small differences, unspoken disagreements, or simply out of silence. But the lack of speaking doesn’t make these traces easier to carry. If anything, it makes them heavier, harder to name, harder to mend. And when you finally try to talk about it, you can find yourself falling even deeper into doubt.

With Closed Oysters Can’t Speak, I wanted to explore what happens when siblings who once shared everything find themselves almost unable to speak to each other. Not out of hatred, but out of absence. I know that silence. That awkwardness of trying to reconnect with someone bound to you by blood, yet distant enough to feel like a stranger. This film became a way of giving shape to that feeling.

What interests me are not necessarily the grand declarations but the in-between moments. A misplaced joke, a glance that carries both affection and resentment, a conversation that dances around what truly needs to be said. These details, fragile yet ordinary, often reveal more than words ever could.

The film asks what remains when words fail. Sometimes it is a gesture. Sometimes a look. Sometimes nothing at all. But even in that nothingness there can be truth. And possibility of finding one another again.”

A sumptuous short follows the quiet, practiced movements of bee farmers at work in honey production. In hazy, pollen-dusted air, it lingers on the intimate rhythms, sights, and sounds of life around a beehive.

Our two new spots for WOW set the tone for the Bundesliga Start of Season. You’ll be so excited, you’ll forget all about the fine print. Packed with humor and a twist on the fine print, the films bring the excitement of matchdays right to wherever you are watching from.

Baier shows that elegance and German film are deeply intertwined. Highlighting not only the stars’ outfits, but also their spirit and sense of glamour is what makes these photos – featured in VOGUE’s July/August issue – feel so effortless and timeless. Each image becomes a tribute to both style and cinematic presence.

For the H&M x Magda Butrym collaboration, director Jan Vrhovnik stepped behind the lens in a new role — taking on the camera work himself for this striking campaign. The multitalented Vrhovnik showcases his sharp eye for fashion and beauty, by crafting it from behind the camera. He merges roses, elegance, and modern urbanism, all while keeping the imagery as light and ethereal as a feather.

Adidas and SoccerBible united to celebrate the extraordinary players who made this football season so special, captured by our photographer Timo Kerber.

Photographer Marius Knieling showcases Thomas Müller, Manuel Neuer, Jule Brand, Florian Wirtz and more in the new 125-year DFB anniversary jersey with a flair that truly convinces us that fashion and soccer can be seamlessly united.

We are excited to welcome a new talent in our roster. Arrigo Reuss got inspired by the raw energy of London’s citizen and soon launched his career by crafting authentic stories with humor and a pinch of emotional depth.

His talent for making quite bizarre situations feel relatable has people captivated. Bringing the audience a smile on their face after watching his films is what makes Arrigo’s work so special to us. From directing music videos to commercials, Reuss has worked for companies such as DFB, Kleinanzeigen and Deutsche Bahn. His work feels spontaneous and alive, as he strives to capture the true essence of his subjects.

Welcome Arrigo! Thrilled for all the great work ahead.

We’re thrilled to welcome Tatjana Wenig, a powerhouse filmmaker with a bold, fresh style rooted in pop culture and honed in Munich’s creative scene. Tatjana’s career took off in the booming music video world, where she directed over 150 videos for major artists like Nina Chuba, Shirin David and David Guetta, plus campaigns for Adidas, Highsnobiety, and Mercedes-Benz.

But there’s more:
A champion for diversity, Tatjana launched FEMALE FORCE in 2021 to amplify women’s roles across production. Her commitment to female-led crews shines in her work constantly. We can’t be excited enough, welcome aboard!